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Many brands still follow a “more is better” mantra, bombarding customers with daily messages and offers. But data makes it clear:...

The Secret to Skyrocketing Your Click Rate: It’s All About Timing T iming, both in terms of hour of the day and day of the week, affects...

A Closer Look at University Trends in Italy Those who know me are aware of how much I value higher education. I believe that education is...

Shots Around the World One of my greatest passions has always been photography. The pagan magic of being able to trap time and space...

I’ve lost count of how many times I’ve been asked to make predictions on a wide range of exotic KPIs. Before I was introduced to Facebook...

An ex-post analysis dilemma Summer. Many moons ago. The company I was working for changed the sign-up flow by adding a feature that...