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How understanding your customers’ secondary preferences can boost retention, personalization, and UX. Understanding what your customers love the most is easy, but discovering what they want next is where the true value lies. In this analysis, I segmented customers based on their favorite product , the one they are allocating the biggest %chunk of their funds. Then, I asked a crucial question: when they are not buying their primary product, where does the rest of their wallet

A road trip around the Ring Road I’ve always been a Canon guy. Entry-level DSLR, reliable, familiar, the kind of camera that does exactly what you tell it to do, no more, no less. So when I decided to bring a Sony Alpha 6400 on my Iceland trip, I wasn’t quite sure what to expect. I just knew I needed something lighter. Iceland doesn’t forgive heavy bags. What I didn’t expect was to fall in love with it. The trip We started in Reykjavik, the world’s northernmost capital, compa

Why Italy’s current low unemployment rate hides a two-decade crisis of stagnant wages and lost purchasing power. The unemployment rate is dropping at record-breaking numbers, painting a picture of an economy finally absorbing its workforce . However, a deeper dive into the data reveals a much darker reality: Italian workers are making less money today than they did in the year 2000 . The unemployment trend looks like a massive win (see Figure 1). Over the past decade, Italy’s

Analyzing the Italian Labour Market Participation and Wage Gap of University Graduates vs. Non-Graduates Following structural changes like the “3+2” university reform and broader cultural shifts, Italy has seen a significant boost in both university enrollments and graduations . Looking at the labour market (latest figures available), roughly one in four workers holds a university degree ( Fig 1 ), and this proportion has experienced steady, linear growth over recent years.

Many brands still follow a “more is better” mantra, bombarding customers with daily messages and offers. But data makes it clear:...

The Secret to Skyrocketing Your Click Rate: It’s All About Timing T iming, both in terms of hour of the day and day of the week, affects...

A Closer Look at University Trends in Italy Those who know me are aware of how much I value higher education. I believe that education is...

Shots Around the World One of my greatest passions has always been photography. The pagan magic of being able to trap time and space...

I’ve lost count of how many times I’ve been asked to make predictions on a wide range of exotic KPIs. Before I was introduced to Facebook...

An ex-post analysis dilemma Summer. Many moons ago. The company I was working for changed the sign-up flow by adding a feature that...